About us

Who we are

We're Eugene and Anna. Software engineers in Lisbon, developmental psychology fanatics, parents. Between us we've raised three kids: Eugene's two younger sisters (now 19 and 20) and our daughter Alexandra, who's six. We've been studying how children develop for over a decade, and we've been testing what we learn on our own family the entire time.

Eugene, Anna and Alexandra at home

Why this exists

We set out to not screw up our kids the way we got screwed up. We read the research on attachment, brain development, emotional regulation, how the nervous system responds to stress. We had plenty of theory. What we didn't have was a system we could grab at 7 AM when someone is screaming about socks.

So we built one.

Eugene, Anna, Alexandra, Sofia and Diana in Lisbon

What we built

20 courses covering tantrums to teens, sleep to screens, anxiety to discipline. 225+ articles with scripts, sequences, and explanations you can use in real life. Quizzes that tell you what's going on and what to do about it. Printable cheat sheets you stick on the fridge and grab mid-meltdown. Everything grounded in developmental psychology research, written in plain language, tested on real children (ours first).

How we work

We read the science, build a system from it, try it at home, and publish what works. We've done this across three kids at very different ages.

We're not academics writing papers. We're not influencers speculating. We're practitioners who apply the research every day and share what holds up.

Eugene, Anna and Alexandra in Budapest

The AI-age piece

We also happen to build AI systems for a living. We watched "learn to code" become obsolete in our own careers, in real time. That's why we built a course specifically about the human skills that AI just made priceless: thinking clearly, reading people, spotting nonsense, making someone care about what you built. It's one course out of twenty, but it's the one nobody else is making.

Eugene, Anna and Alexandra at Alexandra's Capoeira belt ceremony